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Getting Wired: How Technology Affects the Top Franchising Businesses

Technology has drastically changed the way we interact with each other. Nowadays, whether in professional or personal life, the Internet, videos and other innovations play a great role in bringing us together. These help us to find soul-mates in people we never have actually met; they help us share the joys and sorrows of friends in other parts of the world; and allow us to strike business deals without leaving the comforts of our chairs. And when it comes to franchising opportunities, these innovations have been used to the fullest extent! 

For starters, let’s look at some franchisors that use video to convey their message. Peruse the websites of small business concepts like LearningRX, Intelligent Office, Aussie Pet Shop and Contour Express, and you will find one thing in common. All of the sites feature comprehensive video, and the format is more or less similar. At first, there is a welcome speech from the CEO/founder of the chain, followed a brief history of the company. You will hear about the franchise fee, the training you will receive and other supports that are offered by the franchisor. You will also hear testimonials of some existing franchisees and watch the customers’ feedback on the company’s products and services.

Now, compare these with the websites of the franchisors where you have to click on links to know the exact information you are looking for. It is definitely very time-consuming, and for the prospective franchisees, possibly a tad boring. On the other hand, when they watch a video, they learn about the company and hear the testimonials of some franchisees without having to click on anything. If they are interested, they are free to dig around the site for more information. So, it can be certainly stated that putting a video presentation in the website can make a franchisor more readily accessible.

Another effective application of video-sharing is the use of webinars. These are fast replacing traditional seminars, as the franchisee and the franchisor can speak in real time without having to travel to another venue. This reduces cost and time to a considerable extent. What’s more, webinars can be used for various purposes. They can be used for meeting potential franchisees, launching new products or hosting training sessions. Similarly, training manuals and motivational literatures can be replaced by DVDs and videos of the same. They are more convenient and can be easily transported. One single DVD or video can be used to train an entire set of employees, while doing it the traditional way could mean more paperwork as well as time. Franchise Ultra Lounge uses webinars, too; keep an eye out for upcoming topics.  

Still want to learn more? Contact brandEXPANSION.